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Ladbrokes Review

We review Ladbrokes Australia – one of the most popular online bookmakers to see what makes it so attractive to punters Down Under. From the exclusive codes to horse racing features, we run you through everything you need to know. 

Formed in the land of the Poms way back in the late 19th century (not a typo), Ladbrokes may have taken well over a hundred years to make its way to Australia - but it was worth the wait.

It was in 2013 the Ladbrokes.com.au betting site arrived in Australia, and it didn’t take very long at all to rise the ranks and become one of the best sites in the nation. While the brand's pre-established reputation undoubtedly played a part in this, there are a number of reasons for this swift climb to prominence.

In the following paragraphs, you can find a summary of our Ladbrokes Australia review, followed by the full shebang. If you’ve got the time, we strongly urge you to skim the whole thing, so you can truly get a grasp of the excellent betting service that the company provides.

Ladbrokes Verdict

In case you’re not trying to spend 15 to 20 minutes reading a review, here’s the TL;DR:

Comprising a multitude of sporting events and sports betting markets, Ladbrokes truly is a beauty of a betting site, offering everything a sports-focused Aussie could ever wish for.

Whether gamblers prefer wagering on some of Australia’s most popular sports like cricket, footy, soccer and horse racing or a plethora of more niche activities like chess, badminton and motorsports, the fun can go on for hours upon hours.

Ladbrokes Australia offers generous odds and a provably fair Return To Player percentage, a vast range of payment methods for deposits and withdrawals, exceptional customer care and the ability to wager at home or on the go thanks to its nifty mobile app.

If you want to know - not only more - but everything there is to know about Ladbrokes’ Aussie branch, continue reading the full review below. We cover the sportsbook and its betting features, the payment methods available, the customer service quality and so much more.

You will love the promotions available for punters and Ladbrokes code BLACKBOOK can be use during the sign up process to start using them.


  • World-famous betting site
  • Big variety of betting options 
  • Live streaming of sport and horse racing 
  • Excellent daily horse racing promotions 
  • 10/10 Customer Service
  • Live betting
  • eSports betting
  • Range of payment methods


  • Site slightly dated
  • Limited live streaming

Reasons to Bet at Ladbrokes

The very fact that you’re here on this page implies that you’ve yet to really dive deep into Ladbrokes Australia yourself, and it’s wise of you to check out this review before spending your own time and money doing so.

Ladbrokes has a variety of sub-sections to make particular sportsbook elements and features easier to find - and within each of those subsections, there are some important details that need to be covered by this Ladbrokes review.

Website & Navigation

The adjective that springs to mind when we look at the Ladbrokes Australia website is "traditional." There isn't much that can be criticised visually, but it's also not all that exciting to look at.

The brand is and always has been well marketed, so it comes as no surprise that the site sports a red and white theme, as it always has done with its websites, its Australian HQ in Brisbane and its physical shops in the UK.


A simple design makes for easy navigation, which is ultimately what we need from the design of a sportsbook.

Along the top of the page is the main menu bar, which features buttons that link to each of the site’s primary sections, including the sportsbook, racing, live betting, a how-to guide and more.

Depending on which page you’re on, there is then a secondary menu bar beneath the primary one that allows for easy navigation around subsections. For example, if you’re in the Ladbrokes sportsbook, you can easily navigate between Australia’s top sports, in-play events and more.

The tertiary menu, which is located on the left side of the sportsbook and is arranged according to popularity, makes it simple for consumers to switch between different sports. Once you start making your selections, your open bet slip will be located on the sportsbook's right-hand side.

Placing A Bet At Ladbrokes Australia

Once you’ve created an account with Ladbrokes, you can make deposits and place as many bets as you like on anything you choose to across the site - and doing so is easy!

Here’s an example of how to place a bet on horse racing at Ladbrokes Australia:

  • On the navigation bar towards the top of the home screen, select “Racing”.
  • Choose an event from the events list that is ordered both chronologically and by order of popularity.
  • Next to the horse you wish to place a wager on, click on the market you want to add to your bet slip - whether that’s to win or place.
  • Open your bet slip, which can be found in the top right-hand corner of the screen, then enter the amount you want to bet on your selection(s).
  • Click “Place Bets”.

If you want to check your open bets, head to your account section and click exactly that - “Open Bets”.


Ladbrokes Bonus Bets & Promo Codes

In Australia, the advertisement of any promotions is completely restricted. The only way to know if there are any welcome offers or bonuses at a particular site is to create an account and find out through their own promotions pages.

We can tell you that Ladbrokes does have many bonus bet promotions for horse racing punters. Bonus back promos are offered on all key racing every day of the week for eligible logged in members.

To get the best promotions, when joining and registering for an account use the promo code BLACKBOOK and you will be able to access all the current specials. 

Ladbrokes Australia Registration

Registering at a new sportsbook has been known to be tedious, but, fortunately, when it comes to top betting sites like Ladbrokes, the process is made quick and easy. They understand how valuable your time is.

The process begins on the Ladbrokes home page, where you will find the red “Join” button in the upper right-hand corner of the screen. Clicking this button will open a familiar registration form that begins with you entering your title, name, and email address.

You can also enter the code BLACKBOOK at this stage.


Next, you’ll be asked to create a username and a password. The password you choose must contain uppercase letters, lowercase letters, and at least one number and should be 8 characters minimum.

On the third and final page of the registration form, you will be asked to enter your contact details, including your mobile number and home address, as well as your date of birth.

Before clicking “Create Account”, you can choose whether or not you’d like to set any deposit limits. Deposit limits can be as much as the user likes and can be per every day, week, fortnight, month or year.

Ladbrokes Australia Verification

You’re likely already aware, but in case you’re not - when you join a betting site in Australia, it is required by law that they verify they are who they say they are in order to protect both the player and the betting site.

Underage gambling is a big no-no - as is providing a betting service to a minor without proof of due diligence. User verification also helps protect against money laundering.

So, how do you go about this self-verification procedure? It’s easy:

  • Log in to your Ladbrokes account
  • Go to your account section - accessible from the upper right-hand corner of any page
  • Click “Verify Now” twice in a row
  • Ladbrokes will guide you through how to upload the relevant docs.

You’ll be pleased to know that Ladbrokes do accept various forms of Australian identification, including passports, driving licenses and Medicare cards.

If you need a bit of help at any stage during this verification process, you can email Ladbrokes and they’ll be pleased to assist you.

Horse Racing Bets at Ladbrokes

One of the most reliable betting sites for Australian bettors is Ladbrokes Australia, which is widely renowned for its horse racing betting. This is partially due to Ladbrokes' availability of a wide range of overseas fields in addition to the well-liked Australian and New Zealand races.

Another reason is that Ladbrokes Australia offers a tonne of extra services like their Easy Form selection, form guidelines, racing multis, and racing comments as a way of saying thanks to its regular customers.

You'll be happy to learn that there are a wide variety of horse racing wager kinds available, including starting price, fixed odds, mid tote, multis, favourites vs field, odds vs evens, exotics, money back odds, and paid additional places.


Racing Stats

Ladbrokes provides a range of stats, including how other punters are betting and how experts are forecasting each runner to perform in their respective races, which may assist you in making more informed wagers.

The Bet Tracker page displays both the total number of bets that have been made as well as the total dollar amount of bets that have been put on each runner.

The Speedmap provides an indication of where the runners are anticipated to be located. In the moments running up to the race, Ladbrokes will also show you the Price Volatility for each contender.

Sports Betting at Ladbrokes

To be fair, it’s rare that we ever find an online betting site in Australia that doesn’t offer great odds. This is because the market is so competitive and if one site is caught slacking they’ll be left to the dingos.

When it comes to top industry players like Ladbrokes, it wouldn’t be fair to refer to the available odds as just “great” either, though, as the prices you can get in some of the more popular sports are nothing short of generous.

You won’t find better odds elsewhere, especially when it comes to placing multiples bets and accumulators on soccer - or even across various sports for that matter.


Ladbrokes odds are hard to beat, and even if the base odds are more generous elsewhere - which won’t be by much - you can always use some of the following betting features to boost those competitive odds further.
Ladbrokes Australia offers an extraordinary number of sports to place wagers on, from some of the top Aussie faves like soccer, cricket and footy, to some lesser wagered options like handball and pool.

Here’s the full list of sports that you can bet on at Ladbrokes:

American FootballAussie RulesBadmintonBaseball
Ice HockeyMotor SportNetballNovelty
PoliticsPoolRugby LeagueRugby Union
SnookerSoccerTable Tennis Tennis
UFC/MMA Volleyball

eSports Betting

In recent years, Ladbrokes Australia has given eSports competitions a hell of a lot of space to expand. It is not unexpected that one of the top bookies is interested in this niche sector given that eSports is one of the fastest-growing areas of the gambling industry.

When it comes to gambling on electronic sports and pro gamers, Ladbrokes offers a great number of markets across a wide range of games, including:

  • CS:GO
  • Valorant
  • DOTA 2
  • League Of Legends
  • Overwatch
  • Call Of Duty
  • PUBG
  • Rocket League
  • Rainbow Six
  • Starcraft 2
  • HALO

Within each of these games, players are able to wager on markets that are similar to those of the main sportsbook, such as match winner, MVPs, first and last kills, points handicaps and winning margins.

Ladbrokes Bet Types

Not much point in having such a great range of sports if each respective sport only offers a small handful of betting markets.

Ladbrokes is world-renowned, so you don’t really need us to tell you how fantastic their range of markets is across most of their sports, but my God is there a lot to choose from. What’s important to mention here, is that this vast range of markets is attractively displayed, preventing overwhelming scrolling sessions.

Let’s take a look at cricket as an example. If you’re looking to place some wagers on any cricket match, all of the most lucrative betting markets are available, including:

  • Toss winner
  • Match winner
  • Outright winner
  • Top batsman
  • Top wicket-taker
  • Method of dismissal
  • Batsman to score a century
  • Draw no bet
  • Player of the match

Betting Features

With so many online Australian betting sites in Straya that are providing competitive services side-by-side, how do we determine which of these online bookmakers are really the best of the bunch?

One of the main ways to do this is by looking at the betting features each site provides, which can take prices and profits to the next level.

If you’re soon to place some wagers at Ladbrokes Australia, you might want to check out some of these wonderful features:

Live Betting

Ok, hear us out - we know live betting is hardly exclusive to Ladbrokes, but wait until you see just how good live betting is at this top betting site.

Live betting markets are available across 8 different popular sports at Ladbrokes Australia. These sports include ice hockey, basketball, tennis, soccer, table tennis, handball, volleyball and eSports.

There are well over 100 in-play markets to bet on in major soccer matches from leagues all over the globe, including the A-League, EPL, La Liga, and European competitions like the Champions League.

You can also now get on after the jump with your horse racing bets thanks to Ladbrokes live betting.


Bet Builder

Bet Builder, which is similar to what many of Ladbrokes’ competitors offer, is an exciting sportsbook feature which ensures you get an incredible price for your personalised bets each and every time.

Appealing to sports fans in particular, this feature allows users to add multiple selections to an accumulator from a range of different sports and sports markets, so if you think you have the knowledge, you can absolutely put your money where your mouth is.

Available markets include:

  • Match Result
  • Tackles
  • Shots On Goal
  • Total Match Corners
  • Total Match Booking Points

Cash Out

Cash Out is a very handy tool that is available at a number of top betting sites across Australia. Prior to the conclusion of an event, Ladbrokes Cash Out enables you to settle your wager, earn a profit, or minimise the damages.

Your wager will be resolved at the Cash Out price, which is determined by applying a calculation to the bet's initial price and the cash out request price.

Using the Ladbrokes app for Android and iOS, you may Cash Out online. Wagers that can be cashed out are shown in the "My Bets" tab.

When it is not accessible, the Cash Out icon will be greyed out. When you click the "I" a pop-up message describing the suspension will appear.

Ladbrokes Card

You'll be qualified to get a free Ladbrokes Card after your Ladbrokes account has been validated. A prepaid Visa Card, the Ladbrokes card may be used at ATMs, online or in stores.


Additionally, it features PayWave capabilities. The Ladbrokes card's main feature is the fast deposit and withdrawal to and from your betting account.

Sign up, confirm your account, and then go to the "My Account" area of the Ladbrokes Australia site to order a Ladbrokes card. Your card may be activated online when it is delivered in 7 to 10 business days.

Live Streaming

Live streaming, in the right hands, can be used to a punter’s advantage when placing in-play bets. Alternatively, it can be used to simply enjoy sports betting even more - after all, it matters more when there’s money on it.


At Ladbrokes Australia, live streaming is available across some of the most popular sports like soccer, horse racing and tennis, so if you’re placing bets on any of the games, you can watch the action unfold in real-time from a window next to your bet slips.

You must be a registered user with a funded account or have recently made a wager in order to view a live-streamed event. You won't be able to see the live stream if the conditions are not satisfied.

In addition to the above requirements, clients must wager on the individual race in order to view a live stream of a horse race. In other words, you can only watch the race if you place a wager of at least a dollar on it.

Ladbrokes Mobile Betting App

In the modern age, it’s practically imperative that an online sportsbook or casino site also has a dedicated application as an alternative so that players can enjoy their services on the go.

If a player wants to wager on an event while they’re out and about and there is no app available, it won’t be long before they choose another bookmaker instead. The scene is just too competitive.

Fortunately, Ladbrokes Australia provides a comprehensive mobile application that comprises every feature from the desktop site and is available on both Android and iOS devices.

From the bedroom to the bush, you can be betting on your favourite sports via an application you’re familiar with.


Ladbrokes App Features

The Ladbrokes mobile app and the main Ladbrokes site are extremely similar. Similar to the company's website, the app also enables you to easily place bets, see the status of your bets, and choose from thousands of sports betting alternatives.

Users of the Australian betting app have the opportunity to both withdraw money and make bets. You may also take advantage of the great incentives and features available by downloading the Ladbrokes app.

How To Download The Ladbrokes App

Whether using an iOS or an Android smartphone or tablet, the Ladbrokes Australia sportsbook application has everything you’ll ever need.

You can get the Ladbrokes app directly from the App store if you have an iOS device, such as an iPhone or iPad. Android users may download the app via a link given on the official Ladbrokes website because it is not yet available on Google Play Store.

Ladbrokes Payment Details

Ladbrokes has all the usual payment options on offer for punters. The following deposit methods are accepted at Ladbrokes. 

  • VISA 
  • MasterCard 
  • PayPal 
  • POLi 
  • Ladbrokes Card 
  • Cash-In 
  • Flexepin 
  • BPAY 

The Ladbrokes card is a great initiative from Ladbrokes. It allows punters to deposit and withdraw funds to and from their account using any ATM in Australia. 

For international customers, debit card and credit card options are best.



You have access to no less than 8 different deposit methods at Ladbrokes Australia to fund your account. Credit/debit cards, PayPal (only Australian customers can use PayPal), wire transfers, and other payment options including Poli, BPay, and Cash In are among them.

With a maximum transaction size of $100 for Cash-In and a cap of $500,000 for Bank Transfer, each payment method has different constraints.

The Ladbrokes card, which enables fast deposits, is this article's standout feature. The fact that PayPal is a payment option lends credence to Ladbrokes' high reputation for dependability since PayPal is selective about who they choose to do business with.

With the exception of BPay and bank transfers, which may take 1-3 business days to complete, all deposits are handled instantaneously. All payment options come with a guarantee that Ladbrokes won't impose any costs, but if you use your bank account, they could.


Want ya winnings back? Whether you've won some bets or changed your mind about a deposit, you can make withdrawals via Ladbrokes Card, PayPal, and EFT/Bank.

If you're a regular bettor, it's worth checking into how you can acquire yourself a Ladbrokes Card since it allows for quick withdrawals, which are quite uncommon in the world of online gambling.

Withdrawals from PayPal and banks arrive in your account within 1-3 business days, which is also not awful at all. You may withdraw money into a different bank account than the one you used to deposit it, but doing so clearly necessitates repeating the payment slip and verification process.

Ladbrokes Customer Service

If you are trying to get in touch with a representative from Ladbrokes, the good news is that the ways of doing so that are available to you will vary according to the specifics of your question(s).

The customer service representatives at Ladbrokes Australia put in a lot of work to ensure that they can reply to your questions and concerns in the most efficient manner possible. We are blessed with replies that are often both prompt and instructive.

Due to the fact that Ladbrokes has a significant number of customer service representatives available for live chat, connecting with one of them doesn't take too long, so you can be back to wagering on your favourite sports in a jiffy.

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New customers 18+ only. Excl SA. Double winnings applies to win component only (excluding stake). First fixed win bet only. T&Cs apply & available on website. Think. Is this a bet you really want to place? www.gamblinghelponline.org.au. 1800 858 858